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Top Ten of the Most Common SEO Mistakes

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Top Ten of the Most Common SEO Mistakes
By Chris Diprose (c) 2007

Firstly it should be noted that Search Engine Optimization is
not something performed with a blanket approach it is an
individual set of actions performed page by page to suit that
page’s particular goals. Here at Kanga Internet we break up a
clients website into specific and important pages based on the
keyword terms we have identified through research and then write
the first few pages to suit those terms. We associate page
titles, page file names (buy-blue-widgets.html), H1 tags,
description and keyword Meta tags and in page content to tell
the story that match those identified keywords. It is also
important to ensure your pages are W3 compliant and have no
errors.

The following are the top ten mistakes that I have seen made
over and over again by people trying to self-optimize their
websites.

1. Bad Titles
Titles are the most important thing about a webpage. Search
engine spiders see the title on your page first and they make a
general assessment about it based upon this. They scan the page
and make sure the content of the page matches the title and then
assign rankings based upon these matches and how they best fit.
The title tag is the best way to inform the search engine what
your page is about, and it plays an important part in ranking
if used properly. Placing your main identified keywords in the
title and ensuring to obey the rule of leftward and stemming is
vital - leftward rule, the closer the word to the left of the
sentence the more important it is; stemming is where words can
be associated but with words in-between i.e.: Great Blue Widgets
when stemmed would allow Great Widgets. It is important to
ensure your title matches your page content, description and
Meta keywords and is unique for your website. Every page title
and content should be unique otherwise it will be ranked
supplemental.

2. Filename of the Page
It is important if you are using dynamic websites like Joomla or
other content management systems that a search engine friendly
URL translator is installed. Because I use Joomla every day I
will describe what I mean relating to Joomla. In Joomla (and most
other dynamic websites) URL’s like the normal Joomla URL
“index.php?option=com_mtree&task=listcats&cat_id=1766&Itemid=35″
drive the website. The problem with these URL’s is that they are
unintelligible by humans and also by search engines. Installing
a search engine friendly URL component will change these pages
to something more meaningful and also including your keywords
in these page names can help with SEO. The newly transformed
search engine friendly URL would look like this
“buy-blue-widgets.html”. If you do not have a dynamic website,
then ensure your page name is short, to the point and contains
your main keywords for that page maybe with a call to action
like “buy” and “blue widgets”.

3. Duplicate or Bad Content
Ensuring your content is unique and relevant is vital in SEO
success. Often websites just duplicate content or bring in
plagiarized content from other websites. It is my experience
that these websites fail dismally in search engine rankings.
Write some decent and unique content or maybe search online and
find someone who can actually write you decent unique content
for a fee. Make it good, friendly and unique content that people
will want to link to. If you are listed in the supplemental
index of Google, then making sure your titles, descriptions,
Meta keywords and on page content is unique, is the only way
to drag them out of the supplemental index.

4. No Links
Having covered off a few of the on page most important SEO tips
we now look at links, which are an off page SEO concept. For
each person or website that links to your website it is a vote
for your site. If the website that links to yours has a high
pagerank itself then it carries more weight. Simply having good
keywords, titles and text on your page is only part of SEO. Just
because you created a unique and perfectly optimized webpage does
not mean you will automatically gain a decent pagerank for that
page. In order to ensure SEO success you have to create incoming
links - this is probably the hardest part of search engine
optimization because you are effectively selling your pages all
over the Internet. One way to gain instant (within a few weeks)
links is to pay for text advertising - A search on Google will
uncover some of the best text linking services. Link exchanges
are bad because for every vote you get you are giving one away
and, if you happen to link to a “black listed” site, then Google
will penalize you significantly. One way links are the ultimate
in SEO link campaigns so seek out directories (either paid or
free, you need to evaluate), post in forums, write articles and
submit them and ask other friendly webmasters if they can help
you out with a link. The best way to gain links is to have unique
content that other people actually want to link to.

5. Incoming Link Anchor Text
Having pointed out how important it is to gain incoming links,
it is now important to also point out that the text those links
are anchored to is important also. The text should be targeted
at your main keywords and the page they point to should have
those keywords as relevant and prominent also. The website you
link from should be relevant to your website. So, as an example
I own a web design company in Melbourne, Australia so I gain
links from web hosting providers and/or open source Joomla sites
in or around my region. Getting 1000 links from a casino related
website will serve no benefit to my website and will not make it
rank higher for “web design” keyword search terms. Use
professional common sense when gaining links.

6. Bad Internal Page Links
We return to on page factors that you can work on within your
website. It is important to make sure that the anchor text
linking to pages within your own website is relevant to the
target page. Make sure the title tag is filled in also for each
link. You have the greatest control over links from within your
own web site so make sure they are relevant and that the link
title and the on page copy match the main keywords of the target
page.

7. Live Links
Using some external tools like the link checker that W3 Org
(http://www.w3.org/) offers is good. I suggest harnessing as
many tools as you can to ensure all of the links on your website
are live, working and not sending people to 404 error pages. It
is also important to ensure your page markup (html, xhtml) is
valid. W3 also provides a tool for this. Make use of both of
these freely available tools.

8. Impatience
Search Engine Optimization is not a short term task. It is one
of an ongoing refinement after refinement and hour after hour of
working on your website. Producing unique content, checking it,
validating, listing and checking the search engines and making
sure they have it listed correctly. Do not think for one second
that you can optimize your site thoroughly ever and do not ever
think that just because you are number one for a search term that
it will indefinitely stay that way. Search Engine Companies are
always changing their ranking and rating systems and coupled with
this there are always other people out there gunning for your top
spot. Keep looking to improve and learn more and don’t sit back
and wait for others to take your top spot. Be proactive, seek
out new content, links and keep ahead of the curve.

9. Keyword Selection
This is proving to be a very common mistake among beginners to
SEO. Often people base their own keyword selection on what they
*think* is right but is this what people actually search for
when they are looking for your product or service? Often the
answer to this questions is no. It is an important step to do
the correct keyword research and ensure you have the right
keyword list before you optimize any pages with them. Using
Overture, Google Adwords and some other paid keyword tools like
WordTracker (the default standard in Keyword Finding) are vital
to success in finding good keywords. It is important to localize
your target market and figure out what they are actually
searching on when they are looking for products or services that
you offer. Do the research and be as specific as possible while
still being broad enough to capture some high keyword traffic.

10. Keyword Spamming and Stuffing
If you sell “Blue Widgets”, then every page of your site does
not need to have “Blue Widgets” in the title, description and
Meta tags. Try and be objective and analyze your website. Focus
pages on a specific group of keywords you have identified from
the keyword list. Sometimes finding niche markets locally first
can be best. So, as an example, “Buy Blue Widgets Australia” or
“Buy Blue Widgets Melbourne”. These would be examples of good
second or even third tier search keyword phrases, but you can
make some good sales with these niche terms because the searcher
is targeting buying these items.

These are not the be-all and end-all of Search Engine
Optimization mistakes, but I have found these to be the main
mistakes made by my clients prior to Kanga Internet being
involved. Good luck and I wish you all the best with your SEO
efforts.
================================================================
Chris Diprose is the Manager of Search Engine Optimization
Australia (http://www.kangainternet.com/search-engine-optimisation.html)
firm Kanga Internet. As part of this organization his main goals
are the improvement of SEO for websites and dynamic content
management systems. SEO is not to be feared but embraced. If
you are in doubt then contact a reputable SEO firm to help you
with generating more web traffic.
================================================================

Copyright © 2007 Jayde Online, Inc. All Rights Reserved.

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How To Make A Million In Virtual Real Estate

(reprinted from MSN Real Estate)

Yes, if you know how — literally — to play the game. But, as in real life, only a few are really good at it.

By Christopher Solomon

Perhaps you’ve heard of the land baroness named Anshe Chung. No? Maybe that’s because Chung only exists in the virtual reality game Second Life. Chung, or rather, her real-life counterpart, Ailin Graef, has gained attention — and a BusinessWeek cover — as the first person to reportedly become a real-world millionaire from her virtual-world business.

How’d she do it? By buying, developing and selling virtual real estate. While much of her wealth is still tied up in Second Life’s currency, Linden dollars, those can be sold for genuine U.S. dollars. Graef reportedly makes upward of $150,000 annually.

Second Life is one of several massively multiplayer online role-playing games that are, literally, their own worlds. Julian Dibbell, author of “Play Money: Or How I Quit My Day Job and Made Millions Trading Virtual Loot,” estimates the market for virtual items across games such as Second Life and Ultima Online has hit the $1 billion mark. “I think it’s safe to say that it’s at least $1 billion now,” he says.

Such numbers — along with success stories like Graef’s — show there’s real scratch to be made from online dirt. But just how much depends on a number of factors, of which only a handful are under your control. Here’s how the virtual real estate game is played.

A Second Life land primer

In Second Life, users customize digital alter-egos called “avatars” that can walk down streets, gamble in casinos, do distance learning for university degrees, cavort in strip clubs, fly over Second Life’s varied landscapes, you name it. And when users want a place to roost, people often buy or rent virtual property.

In early May, 5,400 residents were selling 30,500 parcels. “Real-estate speculation offers such attractive opportunities that almost everyone dabbles in it, and many Second Life people make it a permanent side occupation that delivers a steady stream of profits,” writes Catherine Winters in her new book, “Second Life: The Official Guide.”

There are a few ways to acquire land in Second Life:

* You can buy land from another resident.

* You can buy land at an auction, using real or Linden dollars (the exchange rate hovers at about 270 to 1 U.S. dollar).

* Or, if you want a big spread, either for yourself or to divide and later resell as smaller parcels, you can buy a customizable, 16-acre island of land known as a “sim” from Linden Lab, Second Life’s creator. A sim costs $1,675 U.S., plus a $295 monthly fee, called a “tier.” (Linden Lab makes most of its money off such land sales.)

Bane Darrow, who, like several people in Second Life, asked that his real name not be used, falls into this last group of buyers. Darrow co-owns and operates Darrow Estates, which offers residentially zoned properties in Second Life with community covenants.

“I started it about three or four months ago” as a part-time hobby, says Darrow, who is a Seattle-area computer programmer.

Darrow and his partner buy sims from Linden Lab, choose some basic topography and then customize the new land before dividing it into 16 parcels for resale.

“We spend a week or two just getting the sim ready — adjusting the land heights where we want them, putting in trees; we have a lake in both of our sims, streams, waterfalls, rocks, particle effects that kind of looks like splashing.”

The parcels are advertised on Darrow’s Web site, where people can buy a parcel and pay for it with PayPal. Darrow Estates even advertises on Google.

The bottom line

If you want to buy a 4,096-square-meter parcel in Darrow Estates’ first development, “Blueberry,” a lush region with a lake and waterfall, it costs $20 to set up, and $26 per month ever after. “We are sitting at 90% to 95% capacity,” Darrow says, not unproudly.

At that occupancy rate, he’s bringing in about $390 per month from the monthly fees on each sim; the initial $20 fee per parcel adds a one-time bump of about $300 per sim, which Darrow says helps pay for his Google ads. He sees the $1,675 as a capital investment since he can resell the entire sim. But it’s clear this is not a huge moneymaker for Darrow. The monthly fees from his buyers leave him just about $95 per month, meaning it takes at least 17 months to recoup the initial $1,675 investment. Even ignoring advertising costs and including the initial $20 fees, it would still take a good 14 months before he would be in the black.

The number of users making smallish amounts — just $10 to $50 monthly — with a Second Life virtual business was about 9,500 in April, or nearly triple that of November. “There’s a lot of people with a self-sustaining hobby that generates drinks money on the side,” says Adam Frisby, a 22-year-old computer science student and entrepreneur from Perth, Australia, who’s co-founder of Second Life’s Azure Islands. Meanwhile, the number of “in-world” business owners who are making more than $5,000 per month was only 139 as of April, estimates Linden Lab. Though that’s up from an estimated 58 in November, it’s still a tiny fraction of the more than 7 million users. No one can say for sure how many of those are in virtual real estate. But several Second Life pros agree that big-time real-estate players number maybe a half dozen.

Hitting online pay dirt

Those who are doing well in Second Life real estate aren’t just selling land; they’ve figured out how to provide some value or a service that users want to buy into, says author Winters. “It’s all about coming up with a reason to be in this community versus that community,” Winters says.

Alliez Mysterio (again, her Second Life name), seems to have excelled at this. Mysterio, a woman in the Lake George area of New York, runs dAlliez Private Estates with a partner. With 53 estates, each a sim in size, and well over 200 renters, dAlliez is one of the largest real-estate developers in Second Life.

“We have a few themed estates and also just plain land for the people to use,” Mysterio says. One of the themed estates is “the Rue d’Alliez,” a French marketplace-type milieu complete with a cabaret.

With people often renting one-quarter sim from dAlliez and paying $75 to $100 each, Mysterio and her partner likely bring in somewhere north of $17,000 a month. “We have reinvested our money in setting up more estates from Linden Lab. So (we) actually don’t take out much money yet,” she says, though she acknowledges she makes enough in Second Life that she doesn’t have to leave her home to work elsewhere.

“There is money to be made if people are not greedy,” Mysterio adds. “I have seen too many people come in, buy estates and not have one up and paying for itself before they buy another. This is a way of life, and as such, I put my customers first and they know that.”

How virtual land is — and isn’t — like real-world real estate

Whether you have your sights set on Second Life as a source of fun or profit — or both — there are some basic things to keep in mind about how the virtual real-estate world differs from real real estate.

Realtors undercutting FSBOs. There’s not such an obvious role for real-estate agents in Second Life, users say, in large part because the users have free access to all the search tools. Yet that hasn’t stopped real world real-estate behemoth Coldwell Banker from getting into the act — part of a larger influx of real companies into the virtual world. In March, the company put up for sale more than 500 homes in Second Life, at about $20 each including the land — and they’ll toss in home furnishings as a closing gift. “My understanding — and it’s just my understanding — is the average land baron would sell the average plot of land for $60US,” says Charlie Young, senior vice president for marketing.

Coldwell Banker also opened a virtual real-estate office that’s staffed with a few agents. This isn’t a way for Coldwell Banker to cash in on virtual real estate, says Young, but to find new ways to reach some of the estimated 80 million Echo Boomers and make them familiar with the Coldwell Banker brand. If more real-world brokers begin using Second Life to extend their brand, this could bring added pressure on Second Life land prices.

No housing bubble. In contrast to real-world real estate, prices in Second Life have been relatively stable for the past nine months or so, a long time in Second Life’s short life span, says a Linden Lab spokesman. But when price jumps come, they are more abrupt and, at least with sims, are generally at the whim of Linden Lab. Linden increased the price for a sim several months ago from $1,600 to $1,675 — almost 5% — and the monthly tier for new purchasers rose a much steeper 51%, from $195 per month to $295 per month.

Land is virtually in endless supply: As Second Life’s popularity increases (today, it has 7.2 million registered users), Linden Lab simply grows the land size of its virtual world. Were it laid out in real life, Second Life would cover nearly 600 square kilometers — a tripling in the past six months. That’s nearly seven times the size of Manhattan.

The eternal mortgage. In Second Life, you never actually own a piece of land, free and clear. Though you may pay an initial fee to gain control of a piece of land, you forever have to pay that monthly bill. As one virtual landowner put it, “You never don’t pay rent.”

Eviction? Yup, it’s here, too. What happens if you stop paying that monthly fee — either to Linden Lab, or to a landowner that you’ve “bought” a plot from? You could be barred from accessing your land until you do pay — or have your land taken from you entirely. (Interestingly, A Pennsylvania man recently brought a real-world lawsuit against Linden when his Second Life land holdings were confiscated. Read more here.)

Virtual lending. As yet, there don’t seem to be virtual banks in Second Life to fund real-estate purchases, so you’ll need all the money up front (or enough credit available on your real-world credit card).

You can’t escape real-world taxes. Real-world money made in the virtual world is taxable. And now the U.S. government is even mulling whether online money made, and kept, in online currency like Linden dollars is also taxable. A U.S. congressional committee is starting to look at the issue.

The future may be bright — but it’s also hazy

Finally, you need to ask yourself: Is it wise for you to sink a lot of time and money into a relatively untested virtual world, where the odds of making a mint aren’t with you? And then there’s the other big question: What if Second Life’s popularity wanes? Many with dreams of becoming that next Anshe Chung could come away empty-handed.

Players like Darrow don’t seem particularly worried. He says there are other, nonmonetary reasons to invest in online real estate. “It’s kind of like the game within the game,” he says. “I’m running a business. That’s how I play the game.”

That mirrors author Winters’ advice to prospective players. It’s better to come to Second Life to socialize and create, rather than expecting to make a fortune, she says. You’ll enjoy yourself much more. “Most people are going there not to make money,” she says. “Virtually nobody.”

5 tips for real success in virtual real estate

* People come to virtual reality to explore possibilities. Ask yourself, “What can I offer that’s unique, that Second Life users couldn’t build or haven’t dreamed up themselves?” Winters advises.

* Make your first sim stand on its own and pay for itself before you buy another, Darrow advises.

* Some things never change: Customer service must be No. 1, Mysterio says.

* As with gambling, don’t invest more than you can afford to lose, Frisby cautions.

* It’s easy to be just a blip in the ever-growing Second Life world. Market yourself, in both worlds, by advertising online in the real world, and with a listing on Second Life, when people search for “land.”

Show Me The Money!

I get emails all the time from network entrepreneurs proclaiming how I can live a life of freedom and make $5000 to $10,000 a month. Yeah right.

Here is a link to what I am talking about. Click Here…

I haven’t met any of them yet. Have you?

If you personally know one, ask them to call me, share their story with others. That’s what networking is all about. I want to know if it’s real. Because if these people are actually making $5000 to $10,000 a month, then I am sure everyone who subscribes to this newsletter will surely sign up for a shot at making this kind of income per month.

I am sending this out to everyone who can read this, show me the money. We are all tired of hearing the claims, and in some cases the out and out lies.

If you are real, and you are making money from your affiliate program, then show us the money and you will be surprised with the outcome.

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BLOGGING FOR DOLLARS

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The report is 14.95, which includes 3 free gifts that will help you take your blogging for dollars to the next level. However, for subscribers to this newsletter, the price is only 9.95!

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Man Arrested For Ghostridin’ Da Pope

VATICAN CITY, ROME- The Papal security detail subdued a 27-year-old German man after he leaped over a crowd control fence during Pope Benedict’s morning cruise through St. Peter’s Square Wednesday morning. Vatican officials say the alleged assailant could face an array of serious charges over the incident, everything from disorderly conduct and trespassing to attempted murder. From the viewpoint of the witnesses in the square, the as-yet unnamed man appeared to be trying to board the open-air vehicle in order to harm or even kill the new Pope, but according to his friends back home he was merely attempting to fulfill a long-held dream of “ghostriding” the world-famous Popemobile.

“He recognized an opportunity and went for it,” said Björn Gestern. “The Popemobile has to be one of the kick-assingest whips in the world, second only to the Batmobile or maybe Kit from Knight Rider- and how often are you going to see a guy in a tall funny hat riding around in one of those? Never.”

His plan, according to the highly dubious information we’ve retrieved from the Internet, was to convince the Pope to slip the vehicle into neutral and then shimmy along side the driverless Jeep for a hundred yards or so. By sharing this moment with the Pontiff, he hoped to help people overcome their religious differences and thus bring the troubled world closer together.

“To be sure, the whole exercise was somewhat stupid and incredibly naive, but I imagine the same could be said of the concept of organized religion as a whole,” said professional iconoclast Christopher Hitchens. “You could also say that the ill-conceived escapade was dangerous and utterly pointless, yet you’d have a hard time arguing that it is any less pointless than the concept of Papal infallibility in a modern context. So there.”

Meanwhile in Los Angeles, actress Jodie Foster issued a statement that afternoon in response to the event indicating that she is still unimpressed. Not that anyone could blame her, of course. The stunt was a complete washout. Not only had he failed in his attempt, but the vehicle in question was not even the real bubble-topped Popemobile, just some cheap imitation used for laps around the square and trips to the Pope store. In retrospect, its easy to see that his approach was all wrong. The instant replay on CNN showed that he should have started his jump over the fence much earlier. As it was, the car had already moved several yards beyond him by the time he cleared the barrier, and by then members of the Swiss Guard were already wrestling him to the ground. In fact, Pope Benedict XVI did not even appear to notice the scuffle happening behind him.

“It’s simple physics,” said Mehmet Ali Agca. “Anybody who ever played sports knows that you don’t run off screaming in the direction of where the Pope IS, you run screaming to where the Pope is GOING TO BE. C’mon.”

More importantly, the incident has raised safety concerns at the Vatican for the first time since the last near-miss assassination back in 1981. Concerned church officials are demanding to know why the bullet-resistant top was not in use, but the real answer turns out to be remarkably simple. It happened to be a pleasantly breezy day, and inside the dank airless bubble Pope Benedict’s hair would not move at all. It just so happens that “good hair” is remarkably important when it comes to leading the Holy See, part of the Papal tradition going back centuries. So, for the sake of a fabulous coiffure and the greater glory of God, the protective cover had to go.

“This is why we should have had an Italian Pope,” said one unnamed Cardinal. “Right now he’d be riding a scooter around Vatican City in his vestments and mitre-shaped helmet. There would be no concern about random tourists trying to bum a ride. There is simply no room for that kind of thing. At least the Popemobile is better than that stair car we bought a few years ago. The hop-on problem with that thing is awful.”
–Klem Johansen

The Best Place To Submit Articles

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How To Get Free Quality Website Traffic

For the past 8 days, I have been using another blog/website as a search engine trial.
Offbeat News And Videos.

As reported previously, I created a blog which featured offbeat news and videos from various sources on the net. Some of the sources for videos I used were, Break, You Tube, MySpace and Hi5. These were all free videos, some had copyright info on them. Most were not.

I peppered the pages with ads from my affiliate programs so I would have more ways to track website hits and traffic.

In addition, each time my IM programs were open, I used that opportunity to direct people to my blog.

A free hit counter from Bravenet was used to provide me with detailed website traffic analysis. Metrics such as unique hits, first time visitors and where the traffic was coming from and the time of day most of the website traffic came was very useful.

RSS Feeds were also incorporated. I’m sure that these feeds are contributing to the high rankings I am receiving from Google. Google even referred lots of website traffic to me!

Technorati, a blog ranking tool and website now has my blog listed and highly referred as a place with relevant content.

The evidence points to the RSS feeds like Digg, De.li.cious, Fark and Reddit are primarily responsible for me receiving over 1147 unique hits in just 8 days! That equates to 143 unique hits per day.

Unique hits are first time visitors who discovered your website from the search engines like Google.

Each time I posted new content, I made sure that I submitted those links to Fark, de.li.cious, digg, etc. These sites sent me new traffic constantly. If you’re looking for a way to generate targeted, niche web traffic, this is the way to go.

The RSS Feeds I have like Stuff.co.nz, and Digg, all offer relevant content that is updated daily, providing my site with another source of relevant fresh stuff that visitors are looking for.

This is just the beginning. I suspect that my traffic will increase because my link to my website if going to continue to be spread around and more people will visit.

This week I will add a new component to my internet marketing: posting to the news groups I belong to in Hi5, BizPreneur, and MySpace. I have over 1300 friends on Hi5, over 300 on MySpace and growing. I want to track the direct hit traffic that these sources may provide.

Then I will compare that traffic with the statistics I received from the previous week and determine which one works best.

Certainly, I will let you know the results. But, I would try it, it didn’t cost me one red cent.






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25 Free SEO Tips Articles & More

Today, I want to talk a little about SEO. I know I go back and forth and give you kibbles and bits about SEO but today is different. I discovered a few websites that will give you excellent ‘how-to’ information.

It’s user friendly, and gives you an opportunity to hear it from others.

Pay attention to the links like Digg, Technorati, etc.

These are components of RSS Feeds and an excellent way to market your products and services.

Follow these links:

25 FREE SEO TIPS

THE SEARCH ENGINE USER APPEAL…