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Wall St Unable To Engage Social Media

May 8, 2008 on 11:12 pm | In social media, social media marketing, social networking |

We baffle them. There are so many of us, networking, twittering, blogging. It’s a way of life for us. With disposable income in the billions, Wall Street advertisers are willing to knock down the walls clamoring for our attention and wallets.

What is it that they want?

The last couple of years Web 2.0 has been invaded with advertising. Major corporate players began showing up on MySpace. Movie trailers are now commonplace for the over 100 million registered users of the social networking group.

Corporate America is so fascinated with all our disposable income so that they’ve increased online spending.

$920 million was spent in 2007 just to get products in front of bloggers, social networkers and other Web 2.0 participants. This according to btobonline.com. The magazine even reports that 2008 will see an even bigger increase in advertising spending of 12% over 2007.

All of this just on social media advertising.

Look around you; big business wants to be more engaging, they just haven’t figured out the most direct route yet.

Can you imagine Verizon Wireless ads on Twitter?

Right now, I love Twitter. It’s as addictive as blogging and it’s cool. A Wall Street invasion would make it uncool, like MySpace is now.

On the other hand, a corporate invasion may be welcomed by the owners of these social mega-networks. Their sites are businesses too, and businesses are sold everyday.

So what does this mean for the Web 2.0’ers?

Do we seek out the next latest and greatest thing, and keep it a secret for as long as we can? Or do we just roll with the flow and watch social networks become ad laden and junk filled?

Corporate giants are aware that growth means money, that’s why there is more talk daily about the potential sale of other social media upstarts (Facebook included).

Advertisers come bearing chests of gold for the chance to get in front of gadget equipped-educated-flexible to change social media audiences like ours. A lot of people will stand to make a lot of money when advertisers figure out how to market to social media.

When they do, it will be like selling your subscriber lists back in the golden days of internet marketing. Only now, those lists may be worth millions.

Posted by Teasa’s Tips