Wall St Unable To Engage Social Media

May 8, 2008 on 11:12 pm | In social media, social media marketing, social networking | 2 Comments


We baffle them. There are so many of us, networking, twittering, blogging. It’s a way of life for us. With disposable income in the billions, Wall Street advertisers are willing to knock down the walls clamoring for our attention and wallets.

What is it that they want?

The last couple of years Web 2.0 has been invaded with advertising. Major corporate players began showing up on MySpace. Movie trailers are now commonplace for the over 100 million registered users of the social networking group.

Corporate America is so fascinated with all our disposable income so that they’ve increased online spending.

$920 million was spent in 2007 just to get products in front of bloggers, social networkers and other Web 2.0 participants. This according to btobonline.com. The magazine even reports that 2008 will see an even bigger increase in advertising spending of 12% over 2007.

All of this just on social media advertising.

Look around you; big business wants to be more engaging, they just haven’t figured out the most direct route yet.

Can you imagine Verizon Wireless ads on Twitter?

Right now, I love Twitter. It’s as addictive as blogging and it’s cool. A Wall Street invasion would make it uncool, like MySpace is now.

On the other hand, a corporate invasion may be welcomed by the owners of these social mega-networks. Their sites are businesses too, and businesses are sold everyday.

So what does this mean for the Web 2.0’ers?

Do we seek out the next latest and greatest thing, and keep it a secret for as long as we can? Or do we just roll with the flow and watch social networks become ad laden and junk filled?

Corporate giants are aware that growth means money, that’s why there is more talk daily about the potential sale of other social media upstarts (Facebook included).

Advertisers come bearing chests of gold for the chance to get in front of gadget equipped-educated-flexible to change social media audiences like ours. A lot of people will stand to make a lot of money when advertisers figure out how to market to social media.

When they do, it will be like selling your subscriber lists back in the golden days of internet marketing. Only now, those lists may be worth millions.

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HOW TO MAKE MONEY USING FACEBOOK

November 3, 2007 on 3:41 am | In social networking | 2 Comments


Just this week search engine giant Google began using a method to tap into the 49 million users on Facebook. This method, called ‘Open Social’ networking allows any social network marketing community to share and communicate with each other using widgets. A blogger will be able to write a post, publish it on their blog, then insert a widget at the end of the post to immediately allow it to show up on Facebook or any other social network community. All of a sudden it has become even more imperative to integrate social network marketing as a part of your blog optimization marketing campaign.

Facebook, for those who don’t know is the fastest rising social networking community today, second to MySpace. (oh by the way, Google just partnered with the 200 million users of MySpace too!) Google wanted to become a part of this phenonenom because of its ease of use, the highly responsiveness of its members and the potential to make even more money. If Google recognizes Facebook’s money making opportunities, then why shouldn’t you?

Whenvever I post something on Facebook, I gain more and more friends. People are there using it for searches, for marketplace purchases and more. It’s like Studio 54 was during the disco days, you gotta be there. That’s why this is such a good thing. Your blogging audience just increased by 49 million plus any other social networking that you may be doing. When a visitor searches for information using Google, and you have this same information published on Facebook, it will increase your likelihood of being found, increasing your page ranking along with credibility and your income.

The power of viral growth is at work here when you use Facebook because of the Six Apart Relationship theory. The Six Apart Relationship theory is based on the concept of Six Degrees of Separation - we are all just six people away from knowing everyone in the world. The same applies here for the Six Apart Relationship. Imagine knowing that any six people you know online holds the key to your being able to market to everyone online! Below is a list of things you can do to maximize the power of the Six Apart Relationship using Facebook and watch your income and friends multiply exponentially.

1. Provide Engaging Content
2. Focus On Relevant Information
3. Keep Your Content Fresh And Flyers
4. Add Value To Your Content Using Photos and Graphics
5. Update Regularly Using Your Super Wall
6. Use Widgets
7. Use Feeds

When you utilize these seven things, people will find you automatically, and again you will develop a reputation as being a credible authority on your subject matter. Using Facebook or any other social network marketing community should be a part of your blog marketing program and not the only thing you do. It just makes it easier to network with others without having to do things like safelist posting all day and night. Social networking is like putting your blogs on automatic pilot and blasting them like a rocket into the blogosphere.

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Latease Rikard, EzineArticles.com Basic Author

How To Make Social Network Marketing Work For You!

October 30, 2007 on 3:37 pm | In social network marketing, social networking, stumble upon, tagged | No Comments


Yesterday while in one of my networking forums, a member asked how to make Digg and StumbleUpon work for her. She said she had joined both of these social networking sites a few months ago and hadn’t received a lot of ‘Diggs’ or ‘Stumbles.’ She was wondering if social network marketing and its power was just some other internet marketing joke. This group member had started a flurry of questions concerning Digg and others like it. As I continued to read, it appeared that at least 15-16 members had not seen in success in these social network marketing groups. Just reading their posts, you could almost feel mental exhaustion creeping in. So, I decided to answer them.

You see, social network marketing is a part of the Web 2.0 phenomenon that is sweeping the way information is found on the internet as well as the way people connect with one another. Quite frankly, used properly, it is what old internet marketers used to call ‘list building.’

List building was what was once used and still is, to achieve online riches. The theory goes that if you have a large enough list to market to, then they will eventually grow to trust you and your products and become your customers. These were the best type of customers too, because it was like they knew you. Many of us used newsletters and ezines as a method to establish credibility and reputation. Sending out weekly or daily email blasts to our subscribers. The ezines contained advertising paid and free from other members as well as advertising for our own products and services.

With Web 2.0 I sometimes don’t have time for my newsletter. Many of my subscribers are a part of my social network.

Digg, DropJack, StumbleUpon, De.lici.ous, Simpy, Squidoo, Tailrank are all places that I utilize to distribute and mass market my articles and blog. When others read my material, especially my friends, these blog postings grow in popularity leading back to my blog creating massive waves of traffic. This traffic is viral, the best kind, people pass my link around. And my friends help. In addition, my blog has advertising on it, so the theory is, the more people who visit this blog, some will even click on the ads and generate an income to me.

Now, the making friends part is where the fun comes in. Each one of these social network marketing communities allows you to invite your friends either from your subscriber lists, email contact lists, or you can just read what others are submitting and request a friendship.

With Digg, people sometimes become your ‘fan’ before they become your ‘friend.’ I presume this is a way of checking you out to make sure you are not a spammer.

However, when you consistently post quality relevant content on these social network marketing sites, you will naturally gain friends. I do 100% of my network marketing in sites such as these. In Hi5(a friendship site like MySpace) I have over 1500 friends; Facebook is new so I only have 11 friends; MySpace, 302 friends; SmoothJazzSpace, 256; Digg, friends; DropJack, 21; Tagged, 81; and on and on. Not all of the same people are on these social networking sites. That makes this type of networking even more powerful.

People will get to read what I say and pass it on to their friends, to their social networking communities. Now, mind you everyday someone will want to be your friend, accept their friendship. Many times I don’t even look to see if you are incarcerated or not, I just accept the friendship because I am looking to make a strong network. And the more people I have listening to what I have to say, then the greater likelihood I will gain more traffic, and increase my income.

Making friends is what social network marketing is all about. In the past people used to pay others to build their lists, find them leads. Now, it’s free all you have to do is network.

When you combine social network marketing with search engine optimization, you will have the most powerful networking tool in existence.

A word of advice, if you just duplicate the efforts of the successful, you too will also become successful. Duplication not reinvention.


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The Digg Effect - Part Deux

October 25, 2007 on 11:23 pm | In social bookmarketing, social networking | No Comments


In last week’s Blog, I wrote about the Digg Effect and how social bookmarking is changing the way information is searched for on the internet.

Social Bookmarking works like this: people submit blog articles or news items of interest to be read by their peers. Now here’s where the magic comes in: if your peers like the information you submitted, they can Digg it, or make it popular. The more popular your link becomes, the more visits you get to your blog, thus increasing your blog traffic.

Now, social bookmarking has hit mainstream America. USA Today featured a story on Digg and its impact on finding information on the internet. The court of popular opinion definitely determines what the ‘community’ should be reading.

“People realize they now have a voice in deciding what is news, says Digg Founder 30 year old Kevin Rose. It’s cool to be Dugg.

And on top of that, Microsoft has recognized the value of social networking. They plan to buy a 1.6% stake in Facebook’s 24 million members for $240 million. Previously, Google had placed an unsuccessful bid for the networking giant.

According to reports, Facebook’s total value is $15 billion and Microsoft has agreed to also sell ads for Facebook overseas. I guess you could say Microsoft recognizes the value and power of social networking.


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